As a restaurant owner, it’s important to stay on top of customer trends to ensure your business is able to satisfy the needs and expectations of diners. With 2023 just beginning, now is the time to start thinking about what key trends will be impacting restaurants.
Catering is providing food and drink at a social gathering as a professional service. Many restaurants offer this service to increase income and boost their customer base. Catering has many moving parts, so it’s important to feel confident about taking on this challenge before launching large-order capacities at your establishment.
Does your small business need a marketing boost? Instead of upping your marketing budget in order to compete with other small businesses in town, look at partnering with them instead. The good news is that you don’t have to have a big budget for partnerships to work. Going local provides many benefits that you may […]
21% of restaurants list employee retention as one of the top 3 challenges they expect to face in the industry in the coming years. This mass exodus from the restaurant industry results in overworked employees with a demanding schedule and minimal incentive to stay. To combat this, the restaurant must not only give their employees […]
In a world where consumers are more aware of the tight margins restaurants operate on and how costly third-party commissions can be for them, it makes sense why 63% of people would instead order directly from an establishment. But as a restaurant, how can you move away from those third parties you’ve spent years with? […]
Email marketing might be almost as important to a restaurant as the kitchen equipment. However, some restaurants disregard the benefits of engaging in email marketing. Restaurant operations expert Christopher Wells says restaurant operators tend to neglect marketing efforts like email because they concentrate so much on the people aspect of the business. “They know customers […]
As part of a massive brand makeover, fast-casual restaurant chain Panera is revamping the design of its menus. Next-generation Panera locations will feature fully digitized menus both in the cafe and in the drive-thru lane. Panera’s partner in this effort is branding agency ChangeUp. While you might not need to enlist a design agency or […]
The process that occurs from the time a customer swipes or enters their credit card information to the completion of the purchase is an intricate one. It involves many players and features many stages that help ensure a valid transaction has occurred. On the merchant side, it entails paying fees, reconciling authorizations regularly, and often […]
Gaining a competitive advantage in your business is more important than ever. Working with a value-added reseller (VAR) can help give you the leverage you need to outperform your biggest rivals. If this term is new to you, it’s helpful to understand what a VAR is. As the name implies, a VAR is a business […]
A survey in late 2020 by tech giant Panasonic revealed a belief shared by every one of the food industry executives who were questioned: 100% of the respondents said COVID-19 had accelerated the urgency to adopt “transformational” technologies. In no customer segment of the restaurant industry is that more apparent than the so-called “digital native” […]
