The reason we are here is to be the BEST POINT OF SALE TEAM in the MIDWEST. We strive to retain our customers by exceeding their expectations with superior service and meaningful retail tools, permitting us to grow and be successful for the wellbeing of our customers and employees.
Our Core Values
Be Curious We seek first to understand by learning and listening. The more we know about our customers, vendors, products and each other, the better we can help. When we are curious, we are always prepared, humble and can never assume.
Be Accountable We are proactive in everything we do. We take responsibility, focus on finding a solution, and commit to the success and well-being of each other and our customers.
Be Excellent We offer the best of breed solutions, we are prompt in our response, consistent in our communication, deliver quality, open to change, and seek to exceed customer’s expectations.
Deliver Results and Satisfaction We develop strategies that help us overcome obstacles to achieve positive results. We maintain a flexible and positive attitude. We know that our success will be defined by the results we deliver to our customers.
Our Story & History
Vern Kramer had been sales in the St. Louis area his entire career, working over 30 years for The National Cash Register Company (now NCR Corporation). He was calling on McDonnell-Douglas (now Boeing) about a 20 cash register need in the cafeterias. Vern rarely lost a sale to any competitor—but this was different. He had not even heard of the company nor the product being considered. He discovered the contract would be awarded to Data Terminal Systems (DTS), the first US-built electronic cash register, and he was still selling NCR mechanical cash registers.
Uncertain whether NCR would commit to electronics, Vern "retired" from NCR at the age of 53, and opened his own business selling those same DTS electronic cash registers. Data Cash Register Systems Inc. was born in March 1976, with son Mike as the programmer/installer/trainer, and a Service Technician—all working out of a two room office in Maryland Heights, Mo.
The 1980's saw steady growth and the addition of more employees, which included son Steve after serving 10 years at a retail division of Firestone. Cash Registers became more intelligent and were being referred to as "Point of Sale" (POS) terminals. With the invention of the IBM-PC, the company began developing software for POS and back office. Soon, both MICROS and IBM came calling on the company to represent their products.
After 50 plus years in the industry, Vern retired in December 1991. Sons Mike and Steve purchased the company and began doing business as DCRS Solutions, focusing the company on becoming a total solution provider to the Hospitality and Specialty Retail industries. DCRS earned major awards from their respective manufacturers during the 90's, for the thousands of POS systems rolled out nationally to Panera/Saint Louis Bread Company (MICROS) and CPI/Fox Photo (IBM), as well as other prominent local retailers. DCRS Solutions had become the largest supplier of POS systems in the St. Louis, Eastern Missouri and Southern Illinois areas.
After several years in Corporate sales, Matt Kramer, Steve's son, joined DCRS in early 2001. With POS systems now becoming more complex, the company had to become more selective in recruiting and hiring new additions to the core staff. We wanted people that reflected our best associates—not only with backgrounds in Hospitality, Retail and Information Technology, but also with positive attitudes. We made substantial investments in staff Incentive Programs and Technical Certifications, to insure our Customers' Expectations would be met, while their Satisfaction would increase. Those investments paid off, as DCRS Solutions proudly earned the first ever presented MICROS Customer Service Award of Excellence in 2004.
The long term succession of DCRS Solutions continues with Matt's purchase of Mike's company shares in March 2009 and Steve's shares in January of 2017. As DCRS changed with the electronic cash register and the intelligent POS system, 2016 represented more of the same, with the adoption of Cloud POS. While we celebrated our 40th year in business in 2016, we also added to our cloud offerings with, MobileBytes (iOS) and Toast (Android) to offer alongside our Oracle Hospitality line (formerly MICROS). In addition to cloud, we have also invested in Merchant Services, in order to become a full solutions provider to our customers. By adding this service, we can drive our customers POS costs down. We do this by sharing in the residuals with our customers, in the form of rebates on their monthly SaaS or annual support contracts.
Although all our systems continue to do more every year for so many restaurants and retailers, the real difference behind our solutions is the PEOPLE of DCRS. Customers and their referrals remain not only the testimony of our service and support after the sale, but also our legacy. Our goal is for Customers to consider our staff being an extension of their staff.