As we delve into 2024, the restaurant industry is witnessing a profound digital revolution, driven by technological innovations and evolving consumer preferences. In the face of economic uncertainty and changing market dynamics, food and beverage establishments are embracing novel tech solutions to stay competitive and meet the demands of today’s patrons. Here are a few […]
Tag Archives: Restaurant Marketing
These days, social media isn’t just a tool for connecting with friends; it’s a powerhouse for engaging your restaurant’s guests and boosting your business. Learn how you can harness the magic of social media as a marketing tool, with some valuable tips to keep your audience coming back for more. Customer Surveys: Listen and Learn […]
The holiday season can prove highly profitable for restaurant owners. To ensure your restaurant thrives during this festive time, one key ingredient to consider is implementing a gift card program, specifically e-gift cards. Why Gift Cards? Gift cards offer a multitude of benefits that can significantly impact your holiday season: Immediate revenue boost When customers […]
As a restaurant owner, you know that loyalty programs can be a great way to retain customers and boost sales. But there’s nothing worse than an ineffective loyalty program that doesn’t motivate customers to keep returning for more. According to Invesp, it costs five times as much to attract a new customer than to keep […]
Does your small business need a marketing boost? Instead of upping your marketing budget in order to compete with other small businesses in town, look at partnering with them instead. The good news is that you don’t have to have a big budget for partnerships to work. Going local provides many benefits that you may […]
Email marketing might be almost as important to a restaurant as the kitchen equipment. However, some restaurants disregard the benefits of engaging in email marketing. Restaurant operations expert Christopher Wells says restaurant operators tend to neglect marketing efforts like email because they concentrate so much on the people aspect of the business. “They know customers […]
Research shows just how vital imagery is. Did you know that the human brain processes visual data 60,000 times faster than text? And that 90% of the information our brains process is visual? In light of that research, it’s critical to step up the visual content, such as photos and videos, that you incorporate into […]
For both customers and businesses, loyalty programs pay off. Customers primarily join loyalty programs because they want to save money. For instance, if they accumulate enough points, they can earn discounts on products and services.
Are you using data-driven tactics to effectively and efficiently market your restaurant to hungry people all over St. Louis? If the answer is no (or not sure), never fear! With today’s highly integrated restaurant technology, it’s easier than ever to collect and leverage customer data to boost sales and attract/retain valued guests.
Do you deliver? The demand for food delivery has skyrocketed, with off-premise dining now making up as much as 60% of all restaurant sales (National Restaurant Association)! It’s estimated that the U.S. delivery market will grow from $43 billion to $76 billion by 2022. Customers have fully embraced an on-demand economy, and like it or […]
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